CORPORATE PARTNERSHIPS
Designing, implementing and maintaining a successful in-house
corporate partnership program is a difficult endeavor. DD Marketing
possesses the expertise to assist an educational entity in
developing a corporate partnership program which saves time and
costs associated with your drive; the result is increased corporate
partnership monies for your educational institution.
The corporate partnership program is also designed to increase
game attendance. Developing a successful fan base for your
educational institution's athletic teams is an integral part of our
approach. Through increased attendance, your athletic department
will be able to generate additional revenue through increased gate,
wearable, and concession sales.
The marketing plan of DD Marketing, Inc.,
is simple -- create a win-win situation for the educational
institution and the area businesses. The educational institution
wins by generating funds through the sale of advertising benefits.
The businesses win by receiving a myriad of advertising
opportunities and other benefits via their financial support of the
educational institution. DD Marketing will analyze all of the
benefits that the educational institution has available to sell and
a study of area businesses will be undertaken to determine their
advertising wants and needs. Finally, all of the information
gathered will be utilized to create a simple, straight-forward
corporate partnership benefits package. The packages are
individually tailored to meet the marketing goals and objectives of
the corporate partner. This plan has driven DD Marketing to
unparalleled success in the development of partnerships between
educational institutions with the businesses and individuals
representative of their area.
Case Study: Mr.
Roumph's involvement with corporate partnership began with Pueblo
School District 60 in Pueblo, Colorado. In order to fight off the
impending cuts of Pueblo School District 60 athletic programs, the
school district implemented a student-athlete participation fee ($50
per sport). This lead to a drastic decline in the number of students
participating in middle and high school athletics. In 1993-1994, a
special reorganization task force sponsored by the school district
was developed to help solve this problem.
Mr. Roumph, Vice-President of DD Marketing, was originally hired
as the marketing coordinator for School District 60's community
corporate partnership program. Working with DeRose, Roumph developed
and implemented a corporate partnership campaign for the school
district and in the first year they raised $178,000. Because of
these external funds, the school district was able to reduce
participation fees while student participation increased by nearly
600 from the previous year.
Over a six-year period, Mr. Roumph has accumulated over $1.3
million in corporate partnership monies for District 60. This is an
outstanding accomplishment, exceeding the school boards projection
by 400 percent.
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Location and Contact Information
DD Marketing, Inc.
Corporate Office
504 North Grand Avenue
Pueblo, Colorado 81003
Phone: (719) 546-3333
FAX: (719) 546-3334
E-mail Questions/Comments
rlane@ddmktg.com
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